Bachelor of Business Administration (BBA) (Honours) in Entertainment and Events - Public Events and Mega Productions

3-Year Bachelor's Degree


The program seeks to develop creative thinkers, strategic planners and project execution professionals who can communicate effectively, harness the global environment and develop future talent that is acclimatized to working in the current multicultural and diverse world with a perspective of inclusion. The event and entertainment domain is global and multi-faceted with various media streams. Hence a global perspective with adequate knowledge of media integration is pivotal. We empower our students with in-depth and applicable knowledge of the Live Media domain. Students who major in Events & Entertainment management enter a variety of careers which include domains like Project Management, Business Development, Wedding Planning, Marketing & Sponsorship, Experiential Marketing, Social & Digital Media, Hospitality & Logistic Management, Production & Operation Management, Artiste Management, Hybrid Event Specialist, Creative Development, Event Visualiser, On-stage & Backstage Management etc.

The Course introduces the students to the vast and dynamic world of Events & Entertainment management. The students are equipped with adequate knowledge and skills to build a strong foundation that provides them with an opportunity to explore various opportunities with Corporates, Event Agencies, PR agencies, Broadcast, Content Producers, OTT Platforms and Advertising Agencies.

  • Application Fee
    1100
  • Tution Fee
    55000
  • Process Time
    30 Days
  • Program Duration
    36 Months
  • Eligibility
  • Higher Secondary Certificate(HSC) qualification with a minimum of 60% or an equivalent qualification in any discipline from a recognised board and Personal Interview conducted by the University Admission Panel.
  • Minimum CGPA Required:60